Clik here to view.
Tone Deaf Marketing at SXSW
The marketing program that turned homeless people into walking WiFi hotspots at the SXSW Interactive conference in Austin has gotten plenty of criticism and ridicule. But above all that, it seems to...
View ArticleClik here to view.
Tragedy and Branding
It may seem insensitive to mention this small and bizarre facet of a fresh tragedy. Yet an intensive commercial campaign has run headlong into sad current events in a very peculiar way. The tragedy is...
View ArticleClik here to view.
Women Who (Don’t) Develop Apps
Why are there so few women developing mobile apps? The numbers haven’t yet been established, but the guess is that out of the literally million apps already created, and more on the way, few are...
View ArticleClik here to view.
Logo of a Lifetime
The image above is not the new Lifetime Network logo, launched on May 2 as part of the network’s rebranding. Instead, it is from the Sci-Fi Channel, which rebranded itself as Syfy in 2009. But for a...
View ArticleClik here to view.
MoneyDesignDigitalSex
Sometimes you stumble upon an item that perfectly embodies America, the 21st century, and America in the 21st century. All in a good way. This is from a company called Crave: Our first product – DUET...
View ArticleClik here to view.
Marketing To “The Gays”
In the 2005 comedy The Family Stone, Sarah Jessica Parker plays an uptight New York businesswoman. She is at a family dinner with her fiancé’s gay brother, who is planning to adopt a baby with his...
View ArticleClik here to view.
The Pet Rock and a Party “Branding Problem”
If you want to get involved in a drinking game that is certain to end in alcohol poisoning, take a shot each time you hear partisan politicos say that their party has a “branding problem.” The Pet...
View ArticleClik here to view.
Citizens United Lives: Money Will Still Buy Elections
In the aftermath of the election, a certain joyous complacency has set in regarding Citizens United and the impact of Big Money on the electoral process. A derisive attitude of “epic fail” has...
View ArticleClik here to view.
Familiar Faces and Founders Who Flee
George Zimmer, founder of Men’s Wearhouse, has been terminated from the company he grew—on the day of its annual meeting. He moved (was kicked upstairs) from CEO to the position of executive chairman...
View ArticleClik here to view.
Rethinking Wireless: Why AT&T CEO is Right and May Be Wrong
AT&T is again rethinking wireless service. At an investor conference on Tuesday, AT&T CEO Randall Stephenson spoke about changes in how the company provides devices and services to its...
View ArticleClik here to view.
Honeywell Kitchen Computer and the Delights of Old Tech
Some people love old cars. Others of us delight in old digital tech. We are not alone. The latest episode of Mad Men on AMC includes the installation of a computer at the agency. And the new AMC...
View ArticleClik here to view.
The iBrain and gBrain Devices
With the release of the iWatch, both Apple and Google realize a challenge they face. There has been a bit of pushback to Google Glass, and there will no doubt be a similar issue for the iWatch. Even...
View ArticleClik here to view.
When Nokia Ruled the Mobile World
Microsoft is reportedly killing the Nokia brand, after having spent billions to buy the iconic company in hopes of boosting its stalled Windows Phone presence. We are not surprised. Microsoft is the...
View Article
